Marketing site
Conversion-first websites
Brand-led sites that load in under a second and turn visitors into enquiries.
Available — Summer 2026
Websites & software, built by hand.
I'm Dave Hughes — the designer and developer behind DH. I build fast, considered websites and custom software by hand, and with a team of AI agents — for people who care how things work, and how they feel.
Live preview
Ship something good.
Designed and built by one pair of hands.
Get startedMost studios split design and engineering across teams. I don't. You get one person who owns the whole outcome — from first sketch to launch.
Made by hand. And a team of agents.
What used to take a studio of six to ten now ships from one.
I direct a fleet of AI agents that research, scaffold, test, and deploy in parallel. You get a full team's output, one person accountable for every detail, and a partner working at the bleeding edge of AI.
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Design & engineering, one set of hands
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Templates pulled off a shelf
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Typical reply time to a new enquiry
∞
Patience for getting the details right
I don't just describe the work. Here's a little of it, running.
Every panel below is live — click around. It's the same care that goes into what I build for you.
/01 — Marketing & brand sites
Sites that look like you, and load instantly.
Distinctive, fast websites built from scratch — not a recoloured theme. Change the brand and watch it respond. →
DesignWebflow / customCMSSEOCopy support
site-preview.dh
Your brand,
built right.
built right.
A site that feels designed for you — because it was.
Get started
/02 — Web apps & software
Dashboards and tools that replace the spreadsheet.
Custom software with real interface design over a clean, reliable codebase. Switch the range — the data re-animates. →
Full-stackAPIsDashboardsAutomationAuth
analytics.dh
Revenue
$0
▲ 0%
/03 — E-commerce & platforms
Stores that are quick to shop and easy to run.
Fast storefronts with clean admin, set up so you can manage them yourself. Go on — add one to the cart. →
StorefrontsPaymentsInventoryIntegrations
shop.dh
The Considered Tee
$48.00 · in stock
Cart subtotal0 items · $0.00
/04 — MVPs & ongoing partnership
Ideas, shipped — then kept sharp.
Get to market fast, then keep improving with a developer on call. This is roughly what launch day looks like. →
PrototypesLaunchIterationMaintenance
~/projects/your-idea
/05 — SEO & GEO
Get found — on Google, and in AI.
Search isn't just Google anymore. People ask ChatGPT, Claude and Gemini who to hire and what to buy. I build your site to rank in search and get quoted by AI — so you're the answer in both. Flip the tab. →
Be the answer, wherever people look.
SEO gets you ranked on Google — clean, fast pages with the right structure and content. GEO (generative engine optimisation) gets your business named when someone asks an AI. I set up both, so new customers find you no matter where they search.
Technical SEOStructured dataContentAI answer optimisationLocalAnalytics
google.com
Result #1
madebydh.com
DH — Websites & software, built for your business
Fast, modern websites and custom software, designed and built end to end. Get found, get more enquiries…
You
AI
Sourcesmadebydh.com
Research & data
AI leads don't trickle in.
AI leads don't trickle in.
They convert like nothing else.
People are asking ChatGPT, Claude and Perplexity who to hire — then arriving ready to buy. By the time they reach you, the research is already done and an AI they trust has recommended you by name. The numbers aren't subtle:
0×
more value per visitor from AI search than from traditional organic.
Semrush, 2025 ↗
0×
higher conversion — just 0.5% of Ahrefs' visits drove 12.1% of signups.
Ahrefs, 2025 ↗
0%
higher conversion from ChatGPT vs. non-branded search, across 94 stores.
Visibility Labs · Search Engine Land ↗
And it's accelerating — ChatGPT referral visits grew over 1,000% in 2025. The window to get cited before this channel gets crowded is open right now. Let's get you found →
Found on Google ✳ Cited by AI ✳ SEO ✳ GEO ✳ ChatGPT ✳ Perplexity ✳ Gemini ✳ Higher-intent leads ✳
A few things I build well.
A snapshot of the kinds of projects I take on. Detailed case studies and live links available on request.
Web application
Custom dashboards & tools
Internal software that retires the spreadsheet and saves real hours every week.
E-commerce
Stores that run themselves
Fast storefronts with clean admin you can actually manage on your own.
Product & MVP
Ideas, made real
From concept to a working product real users can try — quickly, without waste.
Marketing site
Conversion-first websites
Brand-led sites that load fast and turn visitors into enquiries.
Web application
Dashboards & tools
Software that retires the spreadsheet and saves real hours.
E-commerce
Stores that run themselves
Fast storefronts with admin you can manage yourself.
Product & MVP
Ideas, made real
Concept to working product, quickly.
Design ✳ Engineering ✳ Performance ✳ Accessibility ✳ Strategy ✳ Craft ✳
Design ✳ Engineering ✳ Performance ✳ Accessibility ✳ Strategy ✳ Craft ✳
A clear process, no surprises.
01 — Understand
Get clear on the goal
Before a pixel is drawn, we align on the goal, the audience, and the constraints. No assumptions.
02 — Design
Shape it around you
From rough wireframe to polished interface — built for your brand, never a stock theme.
03 — Build
Engineer it properly
Clean, fast, accessible code that loads instantly and holds up as you grow.
04 — Ship & support
Launch and keep it sharp
Go live, measure, refine. I stick around to keep things working after launch.
I've spent years building websites and software the careful way — designed properly, coded cleanly, and shipped to last. DH is that work, under one name.
Full-stack
Design + Engineering
Direct
No middlemen
Remote-first
Working worldwide
Most studios split design and development across teams, and quality leaks out at every handoff. I do both — so what gets designed is exactly what gets built.
Fewer people in the room, faster decisions, and a result that matches the idea. Whether it's a single landing page or a full software product, you get one person who owns the outcome.
If you care about the details, we'll get along.
— Dave
Let's build
something good.
Tell me what you're working on. I reply personally, usually within a day.
hello@madebydh.com ↗